My Process
ROI for Video Marketing
87% of marketers say video has increased leads and sales (Wyzol, 2024).
Video Marketing Focused on ROI
Most companies seek out my help to boost engagement and brand awareness through content creation. A few steps I take in the pre-production phase help set up what is needed for long-term content growth and increased sales revenue.
Every video created for audience consumption is posted somewhere online. I bridge my filmmaking and marketing skills to create content geared toward digital marketing efforts. I can help businesses with e-commerce digital products such as online courses, e-books, and apps. I have also crafted video products that explain physical goods and complex forms of medicine and science.
200
Finished Projects
50+
Happy Customers
2M+
Generated from Video Marketing
Company Research
The first step entails a great deal of research and pooling dozens of resources that help me understand the company, the brand, and its customers. I analyze the company’s vision, mission, and objectives (VMO) and conduct a SWOT analysis and PESTLE report. Resources may come from first, second, or third-party sources, scientific journals that contain relevant psychological consumer behavior, and data websites like PEW Research and Social Blade to determine where the company stands in the market.
Scope of Work
This step involves looking at the client’s current video assets and resources to determine potential gaps and a way forward. A detailed list of deliverables is created based on key performance indicators (KPI). The KPIs are set based on the SMART goal strategy which states an objective has to be specific, measurable, achievable, relevant, and time-bound. Deliverables are also affected by the company’s current resources, such as building facilities, which would provide a physical space for content creation and intangible assets like intellectual property.
Conceptualizing
The design process can begin after grasping a complete understanding of the business and its goals. Conceptualizing starts the pre-production phase of the project, which consists of formulating creative ideas for how the message will appear to the audience. The art direction is decided and communicated through scripts, storyboards, lookbooks, and 3D previsualizations. The goal is to narrow down the look and feel of the content.
Asset Creation
The production and post-production stages are completed based on what was decided upon in the previous step. Depending on the nature of the content, locations are acquired, crews are hired, and digital assets are created. Assets may include animated logo openers, lower thirds, thumbnails, and other graphic elements.
Project Analysis
The last stage is the analytical evaluation process. The project is measured against the goals that were outlined in the beginning. Depending on the nature of the project, KPIs can be measured by Meta Ads Manager, Google Ads, Zoom, etc. Data collection is reviewed, presented via PowerPoint, Excel, or Tableau, and optimized based on the findings.
Favorite part of the process: Conceptualizing