The JED Foundation

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The Jed Foundation is a nonprofit organization that safeguards emotional well-being and prevents suicide among the nation’s youth and young adults. They produce a wide variety of materials that give them the skills to combat suicidal thoughts and other issues that the youth are facing.

Problem Solved:

This project was born out of a need to repurpose a variety of old content that JED has, such as blog articles, white pages, and talking head videos. Through research I conducted on Generation Z, I found that they want to see a variety of media (Kontra, 2023). So, I took a Ted-Ed approach to this video and incorporated a variety of motion graphics techniques such as swipe transitions, morphing, parallax effects, and traditional squash and stretch animations. This particular video was chosen as a social first product with TikTok mobile dimensions, as that is the platform of choice for Gen-Z.