NBC Sports Washington

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NBC Sports Washington was a local subsidiary of the national NBC Sports brand that has since been acquired by Monumental Sports. NBC Sports Washington provided content for the local DC, Maryland, and Virginia sports teams.

Problem Solved:

I worked on several campaigns for NBC Sports Washington, most notably the Real Marquee video ads that increased brand awareness and ticket sales for the Washington Wizards basketball team and the Washington Capitals hockey team. Promotional ads had to be crafted based on specific guidelines from sponsors that aligned with their brand standards. For example, roughhousing and fight clips were not permitted for the hockey promotional materials. I also had to adhere to content creation guidelines for NBC and produce videos in a variety of sizes that could appear on any of the video monitors at Capital One Arena. Videos ranged in duration from 5 seconds to several minutes.

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