Research Paper
Description
Fueled by the “Chicken Sandwich War,” I completed a research report on the leader (Click-fil-A) in the space of fast-food chicken restaurants versus a company that has a smaller percentage of the market share (Zaxby’s).
Excerpt
Before 2020 and all the excitement it brought, there was a simple tweet containing just two words that ignited one of the most exciting food brand rivalries of modern day. The chicken fast-food chain Popeyes tweeted, “Y’all good?” to an unsuspecting Chick-fil-A, and all eyes were on what has been deemed the “Chicken Sandwich War.”