SHRMLabs WorkplaceTech Accelerator Program

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SHRMLabs is a product created by the world’s largest human resources organization, the Society for Human Resource Management. The SHRMLabs division stands on the cusp of innovative technology that involves the human resources field. Each year, they take on a new cohort of companies that solve workplace issues through technology.

Problem Solved:

This video highlights the improved version of the WorkplaceTech Accelerator cohort company profiles. Part of the program includes a video for each participating founder. These company profiles give the founder an opportunity to explain their product and how that product is helping the workplace.

Videos from the prior year did not show each founder in the best way, with founders giving their pitch last minute in a studio in front of a step-and-repeat, which resulted in very awkward video profiles for the participants. Most of the founders were nervous and were not used to being on camera. To combat this issue, I utilized the SHRM equipment and resources and also took advantage of a SHRMLabs in-person event. Participants were notified of the questions in advance, and a staff member asked the questions in a casual interview-style setup. I also included b-roll to get around cuts where I polished the responses for each founder. This resulted in a much more relaxed environment that produced a more enjoyable video.

After

Before